you, really plays upon your senses. So I feel that 
here’s one of the big things in McLuhan that we 
simply have to keep stressing. That he, like any 
great poet, believed in the sensory. He believed in 
the language of the sensory, the power of the 
sensory. Until we can educate people in that 
direction, and not just overlay these stupid, 
jargon-ridden, pseudo-abstractions that pass for 
philosophy coming from French theorist semiotics, 
then we’ll never understand this mass media 
envelope in which we live.


Q:  Some might draw comparisons between